Another study looked at informational social influence in eyewitness identification.
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These include our need to be right ( informational social influence ) and our need to be liked ( normative social influence ).
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To influence the majority, the minority group would take the approach of informational social influence ( Wood, 1994 ), or social proof.
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These are " informational " conformity, or informational social influence, and " normative " conformity, also called normative social influence.
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When " we conform because we believe that others'interpretation of an ambiguous situation is more accurate than ours and will help us choose an appropriate course of action, " it is informational social influence.
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A recent study by van der Linden ( 2013 ) uses the'informational social influence'hypothesis to illustrate that people are more likely to reduce their consumption of bottled water when simple information on negative impacts is preceded by'social proof'that referent others have already started to behave pro-environmentally as well ( i . e ., illustrating the appropriate social norm ).
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